Elite Gourmet: Unifying a Large Catalog with a Cohesive Brand Story
For an established brand like Elite Gourmet, the challenge is curation. With dozens of great appliances, their Amazon Store risked becoming an overwhelming, cluttered product list.
Magic Design Studio's magic was brand storytelling. We didn't lead with products; we led with a single, cohesive theme: 'Healthy Eating, Made Easy.'
We built the entire Brand Store experience around this narrative. We established immediate authority by strategically featuring their social proof (as seen on Forbes, CNET, & BuzzFeed). Finally, we translated their vast catalog into an intuitive, beautiful visual navigation system, guiding customers to explore their new "Elite" lifestyle. We successfully transformed an 'appliance warehouse' into a trusted 'lifestyle destination.
Major Amazon Gains
Increase in Avg. Order Value (AOV)
Our intuitive category design and cohesive "Healthy Eating" story encouraged customers to browse and purchase complementary items, boosting AOV by 30%.
Boost in Store-Driven Sales
By building authority (via Forbes/CNET) and simplifying navigation, the new store became a powerful sales funnel, increasing store-attributed sales by 80%.
Growth in Branded Search
The professional, memorable store experience solidified the brand's identity, leading to a 50% increase in branded searches on Amazon post-launch.
Customers say
Explore genuine feedback from customers who have found success working with our team.
I’ve been using this compact juice extractor for a few weeks now, and overall, I’m very pleased.
The design is perfect for space saving, quick and efficient, very easy to clean and affordable.
Even when the feeding chute is small it is easy and fast to make the juice.
Here's my recent "toaster journey." My previous (expensive) toaster stopped working sometimes. Unpredictably and inexplicably. And then it would work again a few days later. I had to cut the ends off my bread machine bread (which is the staple in my bread box since the pandemic) but I rationalized that I'd save a few calories by wasting a sixth of all the bread I baked. Sigh.
I finally gave up on it and ordered another one from Amazon. Its slots were even shorter than the expensive one. Its touchscreen controls (which were situated right below the toast lever, meaning you couldn't see them unless you happened to be 40" tall or shorter) felt cheap. And the settings always went back to their own default, not my default, if the power was removed. It had a countdown timer (why???) that felt like just another thing that was going to fail prematurely.
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