Dr. Aid Walker: Restoring Confidence and Mobility for Seniors.
For a premium healthcare product like the Dr. Aid walker, trust is everything. The core question for customers (seniors and their families) isn't just "what does it do," but "is it truly safe?"
This walker featured advanced, complex functions like an "Auto-Brake System" and "Interchangeable Attachments," but its existing visuals failed to clearly communicate these critical advantages.
Magic Design Studio's task was to translate these technical specifications into an empathetic and confident visual language. Instead of just listing features, we developed a series of clean, professional infographics dedicated to each core benefit (like "Easy Auto-Brake System" and "Built For All Terrains"). Through clear diagrams and benefit-driven headlines, we successfully transformed an "invisible" sense of safety into a "visible" promise of quality, allowing every customer to feel the product's reliability and ease of use at a single glance.
Major Amazon Gains
Increase in Conversion Rate
The enchanting new visuals successfully captivated the target audience, boosting the product's conversion rate by 45% within just 60 days of launching.
Growth in Quarterly Sales
Higher conversion rates directly translated into significant top-line growth, with sales increasing by 70% in the quarter following the redesign.
Increase in Avg. Selling Price
The unique IP design created a strong brand moat, allowing Boxveria to escape the price war, build premium value, and increase their average selling price by 15%.
Customers say
Explore genuine feedback from customers who have found success working with our team.
I purchased two of these walkers since this walker is very sturdy. They both came assembled; however, one version came with additional wheels. So my mother chose to change out the wheels on that walker to the set of two wheels on the two front legs. The set of two wheels have shock absorbers with a break stopper type thing so that when she pushes down on the walker it stays in place and does not continue to move. This makes it much easier for her to manage and to keep the walker from taking off without her.
She liked the first walker so much and since it was reasonably priced, I ordered a second one that just had the standard wheels. This one is just as sturdy and is ideal for keeping in my car for when she is with me. It saves me from having to remember to load the other walker in my car and it makes me happy knowing it's always there in case she needs it. And, you never know, i may need it at some point.
Hopefully, this Walker will be a temporary assistant. I chose this particular product because it has a 400lb. rating as well as it was different. It didn’t appear so “medical” since it was not the typical silver of aluminum. I have been using it for a month and find it to be much more functional than the ones I used at the Rehab Center. It operates very smoothly even on the carpet. The ski-type slides on the back legs makes sliding across the tile and carpet much smoother, especially during transition. The fact the color is carbon black makes it rather sexy in the senior ward.
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