AIRROBO PG100 Case Study: Turning Pet Anxiety into Trust with A+ Content Design
How do you sell a vacuum... for a pet? The biggest barrier is owner anxiety—the fear of a terrifying pet and a stressful experience.
The AIRROBO PG100, despite its powerful 12000Pa suction, is engineered to be whisper-quiet. Our challenge was to visually communicate this paradox.
Magic Design Studio's magic was to create a visual narrative centered on calmness. Through strategic A+ Content and listing images (like the sleeping cat), we transformed the technical 'low noise' feature into an emotional promise of a 'stress-free, mess-free' home, building instant trust with skeptical pet owners."
Major Amazon Gains
Increase in Conversion Rate
The enchanting new visuals successfully captivated the target audience, boosting the product's conversion rate by 45% within just 60 days of launching.
Decrease in ACOS
A higher CVR made ad spend hyper-efficient. We helped the client lower their Advertising Cost of Sale (ACOS) from 55% to 33% (a 40% reduction)
High Quality" in Reviews
The "2L vs 1L" comparison and professional infographics established the PG100 as a premium choice, doubling mentions of "high quality" and "quiet" in customer reviews.
Customers say
Explore genuine feedback from customers who have found success working with our team.
I used this 2 times so far. We have a Poddle/Aussie mix and it worked really well on her curly Fur. But our Malto/ Poodle has the type of hair that is like angora. It's soft and tangles/matt easy so the clippers can’t get through that hair as easy.
I will keep using as it is so convenient to get the hair cleaned up as you go. It’s quiet enough so the dogs weren’t afraid of it. I filled the tank with hair for each dog. The canister has a nice handle and has multiple brushes and accessories of which I used them all. Well made. Easy to use, and light weight. Good suction even when full., easy cleanout of tank. Electric. Cuts well. Would definitely recommend buying.
The dog brush attachment is my favorite. Not only is it great for keeping the fur of my husky/malamute in check but the brush works wonders on getting fur off of furniture and blankets and carpets. The clothes attachment works nicely. The narrow long attachment works great. The shaver is solid and while I had a hard time using the safety attachments, I ended up using it without them and it was still safe, and the fur being sucked up instead of the meds it would have made is amazing.
The magnetic attachments make it easy to swap them out. It works great in most situations, however I found it did not have enough suction power to use in my car. But I didn't buy it for that reason so it does exactly what I expected it to do. It's definitely a lot quieter than most vacuums, but it is noisy enough to make my dog not like it. But with some bribing and encouragment, he at least doesn't look at me like I have betrayed him. Now it's just a displeased look. Progress.
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